Free Pinterest Alt Text Generator

Create SEO-optimized alt text for your Pinterest pins to improve accessibility, search visibility, and Pinterest SEO. Perfect for content creators and businesses.

Drag & drop an image here, or click to select one

Supports JPG, PNG, GIF up to 10MB

Pinterest Alt Text Generator FAQ

What is alt text and why does it matter for Pinterest?

Alt text (alternative text) is a textual description of an image that enables screen readers to describe images to visual impaired visitors. On Pinterest, alt text is also good for SEO, making your pins easier to search for.

How does alt text drive Pinterest SEO?

Pinterest relies on alt text to know what is in your images, which will help them display your pins in relevant search results. That means that well-written alt text with the right keywords can help get your pins seen.

What is good alt text for Pinterest?

Effective alt text should be:

  • Descriptive and specific about items in the picture
  • Concise (typically under 125 characters)
  • Include relevant keywords naturally
  • Do not use"image of" or "picture of".
  • Help someone who can't see the picture.

Do I need to use the same alt text like my pin description?

No, alt text and pin descriptions are two different things. Alt text should describe what you're looking at in the image so people can learn from an image and get qualified leads, while pin descriptions can feature CTA's, deeper context, and promotional content.

How long should Pinterest alt text be?

Shoot for 125 characters or fewer. Screen readers could truncate long descriptions — and promoting equally, if not more important is brief alt text for accessibility (and SEO).

Am I allowed to include hashtags in alt text?

Hashtags are not advised in alt text. Use plain and clear language to describe the content in an image. Save hashtags for your pin descriptions instead.

Should every pin have alt text?

Yes! All pins also need alt text added for accessibility. Not only is it good practice; using keywords in your descriptions makes sure your content is available to all users and helps grow your Pinterest SEO.

So what is Pinterest alt text and how does it compare to website alt text?

The rules are the same, only with Pinterest you should take search behavior and user intent into account when writing your alt text. Add keywords that a Pinterest user might use to search for content like yours.

Will alt text help my pins rank higher?

Yes! Pinterest's algorithm relies on the alt text as one of many conditions to read and categorize your content. Ctogether with other SEO tips, good alt text can help raise the search ranking of your pins.

Do I need to include colors in the alt text?

Yes, if colours are important to the image. For instance, "navy blue sofa with white throw pillows" is far more useful than just "sofa with pillows," especially when it comes to fashion or home décor or design pins.

How to write alt text for Pinterest algorithm?

Optimize alt text by:

  • Including relevant keywords naturally
  • Describing the main subject clearly
  • Mentioning important visual elements
  • Using Pinterest-specific search terms
  • Keeping descriptions concise and accurate
  • If you focus in end user intent and looking up patterns

The best Pinterest alt text practices?

Follow these best practices:

  • Write descriptive, specific descriptions
  • Include relevant keywords naturally
  • Keep text under 125 characters
  • Also please don't use redundant phrases such as "image of" etc.
  • Consider your target audience
  • Test different variations for performance

How will alt text help me in my Pinterest marketing strategy?

Alt text enhances marketing by:

  • Improving content discoverability
  • Increasing search result rankings
  • Enhancing accessibility compliance
  • Boosting overall pin performance
  • Improving user engagement rates
  • Supporting brand visibility

What are the common pitfalls to avoid while writing alt text?

Avoid these common mistakes:

  • Using generic descriptions like "image"
  • Overstuffing with keywords
  • Making descriptions too long
  • Including promotional language
  • Using hashtags or special characters
  • Ignoring accessibility needs

How can I evaluate the effectiveness of Alt Text on my Pinterest?

Monitor performance of track alt text via:

  • Pin impression rates
  • Search result rankings
  • Click-through rates
  • Overall account engagement
  • Accessibility compliance metrics
  • Content discovery rates