Create SEO-optimized alt text for your Pinterest pins to improve accessibility, search visibility, and Pinterest SEO. Perfect for content creators and businesses.
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Supports JPG, PNG, GIF up to 10MB
Alt text (alternative text) is a textual description of an image that enables screen readers to describe images to visual impaired visitors. On Pinterest, alt text is also good for SEO, making your pins easier to search for.
Pinterest relies on alt text to know what is in your images, which will help them display your pins in relevant search results. That means that well-written alt text with the right keywords can help get your pins seen.
Effective alt text should be:
No, alt text and pin descriptions are two different things. Alt text should describe what you're looking at in the image so people can learn from an image and get qualified leads, while pin descriptions can feature CTA's, deeper context, and promotional content.
Shoot for 125 characters or fewer. Screen readers could truncate long descriptions — and promoting equally, if not more important is brief alt text for accessibility (and SEO).
Hashtags are not advised in alt text. Use plain and clear language to describe the content in an image. Save hashtags for your pin descriptions instead.
Yes! All pins also need alt text added for accessibility. Not only is it good practice; using keywords in your descriptions makes sure your content is available to all users and helps grow your Pinterest SEO.
The rules are the same, only with Pinterest you should take search behavior and user intent into account when writing your alt text. Add keywords that a Pinterest user might use to search for content like yours.
Yes! Pinterest's algorithm relies on the alt text as one of many conditions to read and categorize your content. Ctogether with other SEO tips, good alt text can help raise the search ranking of your pins.
Yes, if colours are important to the image. For instance, "navy blue sofa with white throw pillows" is far more useful than just "sofa with pillows," especially when it comes to fashion or home décor or design pins.
Optimize alt text by:
Follow these best practices:
Alt text enhances marketing by:
Avoid these common mistakes:
Monitor performance of track alt text via:
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